Radio Still Rules
Despite all the technology available, radio still is the main way that people find new music, according to a Nielsen Music 360 study that explored the habits of 3,000 online consumers.
Rolling Stone’s report on the study said that friends and relatives were the second most important source at 10 percent, and YouTube clocked in at 7 percent, though the site was far more influential among teens: 56 percent of that younger age group found music through the site.
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I can honestly say that I haven’t listened to commercial radio in decades (at least for music.) The commercials and the ever-creeping homogenization of radio, due to laws favoring the Clear Channels of the world, make radio unlistenable for me.
I did listen to (and support) one of my local NPR stations, until they changed their format away from the eclectic mix they had featured for many years. These days, I learn of new music from satellite radio and the internet. Streaming (such as internet radio, Spotify, Pandora, and the like) is a large part of my listening. Technology saved music.
I also follow favorite artist’s websites. If I purchase CDs then I buy them direct from the artist whenever possible (more cash to them.) I do make the odd iTunes/Amazon transaction, as well.